A landmark proposal by companies that collect and sell electronic data from its customers died on the last day of the legislative session on Friday, even though it was a priority for House Speaker Chris Sprovels.
In California, significantly simulating HB 969 Florida Privacy Act from such events, new disclosure requirements should be introduced to companies that collect information from anyone who downloads a program or website.
The event, which had widespread bipartisan support in both chambers, would require Florida businesses to tell consumers what information they have collected about themselves and how they will use it. But it was strongly opposed by Florida’s largest businesses, who warned that the bill would cost them millions. The bill hired 343 lobbyists, most of whom tried to kill it.
The bill was intended to put pressure on “our control economy,” said Sen. Ennifer Jennifer Bradley, the Senate sponsor of R-Fleming Island. He said technology companies can track customers long after they leave the site without their knowledge. He suggested that “if the business does not want to have compliance costs, then there is no need to have our personal information.”
Other countries: The EU has developed similar data privacy regulations to protect personal information and give consumers more control over how their information is used.
In November, California voters reinforced further proposals by passing their privacy laws, accepting the 24th proposal. It added new requirements for businesses to protect personal information, including “reasonably” minimizing data collection, limiting data retention, and protecting data security. A similar privacy law was passed in Illinois. And the General Data Protection Regulation (GDPR) in Europe protects personal data, restricts their use by businesses, and Internet companies.
Although Florida’s proposal was more modest, businessmen opposed it, especially the House of Representatives provision that would allow consumers to sue companies that collect, sell or share their personal information when consumers did not give them permission.
“Can a private citizen say to a big corporation, ‘Hey, I asked you not to collect my data, you did it anyway.’ Or, “I asked you not to collect, not only did you collect, but you sold without my permission,” said Sprols, a Republican in Palm Harbor, when asked how far civil lawsuits could go.
“I think a private citizen should be able to do that,” he said.
But on the last day of Friday, the House: Senate failed to process their dispute over the lawsuit և that decision died when it was postponed.
Mary Ellen Class can be reached at [email protected] և @MaryEllenKlas